Birch
Birch is a high-performance flexible office chair with upgraded back comfort as its core. The designer uses the natural structural curves of the human body as the source of design inspiration, simulating the moving arcs of the human body's back and spine to present a linked double-back structure, which can easily handle the human body's forward, backward, side twisting and other movements, and can easily take care of a variety of usage scenarios.
Birch Office Chair by JE Furniture Co., Ltd Goodtone Branch was selected as a creative illustration of industrial design by the A' Design Awards. Birch Office Chair was awarded the Platinum A' Design Award in Office Furniture Design in 2025. The A' Office Furniture Design Award is an international, meritocratic, just and fair design competition that rewards exceptional design of desks, chairs, file cabinets, conference tables, cubicles, workstations, reception counters, office partitions and more.
