Artsmuzeum
ArtsMuzeum is a brand identity created for an online gift shop that sells art related products. The identity links historical art with modern life. The logo pairs gothic yet bold letterforms with a squared frame that appears to continue without end. The name is shortened and arranged in creative blocks, and the letters are composed as a single graphic pattern built from positive and negative space. The concise and solid design is applied to the website, stationery and promotional materials.
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