Visual Communication Design

Designer: RedPeak Global Design: Visual Communication Design Tag: Graphic

Cycling for a Better Future

Cycling for a Better Future is a visual communication design created for the environmental, social and governance strategy of Giant Group. The strategy brings a wide range of sustainability efforts together into three pillars covering climate action, circularity and social inclusion. Bold gradient colours and simple circular shapes inspired by bicycle wheels form the visual language. The design is applied to website pages, visual identity guidelines, a brand booklet, infographics and social media images. The aim is clear communication with diverse audiences.

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FM993 30th

FM993 30th is an anniversary logo created for the 30th anniversary of 993 Music FM of Guangdong Radio and Television. The radio signal is used as the main visual element, and the numerals 993 and 30 are integrated into the radio pattern through positive and negative shapes. The composition draws on sound waves, meteor showers, staves and radial fireworks. The logo is mainly made of metal, and acrylic can also be used. The mark is clear when seen from the front, and appears as a semi-circular, multi-layered relief when seen from the side.