Unajiro
It is created the visual identity of Eel Jiro, created logos, and design them in total, from decorations to goodwill and lanterns; from chopstick bags to aprons. They were particular about the recycling mark of the chopstick bag. It is an acronym for U in Japanese katakana, U in hiragana, Umai which means delicious, and an acronym for eel. Visual identity is Japanese craftsman-like design. It wanted to put importance on the Japanese style. The prosperous business on the front cover is a wish that business will go well.
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