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Li Tiebin
Logo and Visual Identity System
Tuesday, 28 May 2024

HEU 70th Anniversary

This design successfully showcases the 70 year development history of the school. Through data study and campus research, it innovatively employs the method of using totems to express the storyline of the narrative. It integrates elements of the school's historical culture and scientific research technology. The images are simplified into symbols and reorganized to convey the message. Combined with wavy lines, it forms a solemn 70 logo, enhancing readability in the design communication. It presents the school's unique charm and outstanding achievements to the world.

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Menghao Zeng
Brand Identity
Monday, 27 May 2024

Xuannao Master Cha

Introducing Xuannao Oriental Daqi Tea enticing Chinese consumers with sparkling tea. Drawing inspiration from Chinese Qigong and the cherished panda, the logo grounds the brand in local culture, bridging any cultural gaps and visually blending tea with bubbles. Chinese virtues like courage, magnanimity, and confidence are metaphorically mirrored in the bubbles of sparkling drinks, encapsulated as Daqi, signifying generosity and inclusivity. Thus, a sparkling tea tailored to the eastern taste buds emerges. In the east, perhaps, sparkling water could be known as Daqi Tea.

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Wu yao
Illustrations
Sunday, 26 May 2024

Dream Collection

This project is an illustration for GeziWo Park. The whole illustration is divided into three different styles parts. How to unify the styles of the picture is the challenge of project. Taking "Night of Fantastic Animals" as the first part, the moonlight illuminates the mysterious forest, with many birds flying through it. The huge light source breaks the tranquil scene, as if it is the key to a fantasy journey. The second part is "Dream", with many colors covering the whole picture, The mermaid elves are swimming in the blue ocean.

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Wu yao
Illustrations
Saturday, 25 May 2024

Trip of Tea

The two illustrations combine the two routes of tea transportation in China's history, namely the "Tea Road of Ten Thousand Miles" and the "Maritime Silk Road", using horses as envoys and running through the route of the Ten Thousand Li Tea Road. Every time they arrive in a city, local characteristics are integrated, and the image of horses is also different, mainly reflected in the form of horses and the patterns on their saddles. The pattern on the saddle will change according to the urban characteristics of the destination city.

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Meng Shenhui
Brand Identity
Friday, 24 May 2024

Remaking Art

The Brand logo combines R and A into a symmetrical design, echoing a reflection in water and embodying the brand's transformation theme. Its interwoven lines reinforce the mirroring effect and are central to the visual, symbolizing integration. The VI system employed uses lines to shape its image across printed materials, products, and spaces, aiming to convey the values of cultural rejuvenation and artistic reimagination. This visual strategy reflects the brand's dedication to both heritage and innovation, with each design element representing a continual renewal in line.

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Paul Robb
TYPE DESIGN AND SPECIMEN
Thursday, 23 May 2024

FAFFIN FONT FAMILY

The Faffin font family is a versatile typographic language, offering two distinct styles, Faffin Sans and Faffin Display, designed to be used individually or in tandem, allowing for a seamless blend of contemporary aesthetics. Faffin Sans, inspired by the impartiality of Swiss-type design, this font is a meticulous fusion of contemporary shapes and curves. Faffin Display takes the concept of versatility to the next level as a variable font.

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