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Paul Robb
Promotional Branding
Monday, 10 June 2024

Sabbioni Branding

Grafiche Sabbioni required a new brand position to celebrate the firm's 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100 percent sustainable, using water-based inks and minimal paper waste to promote the company's core values.

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Beijing Jiaotong University
Brand Design
Sunday, 9 June 2024

SUMMER PALACE TOUR

The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.

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Akihito Shimizu
Branding
Saturday, 8 June 2024

Terra

The curvilinear logo design with the theme of aroma drifting from the environment expresses a natural and high quality coffee experience. The individual labels are designed with a collage of local photographs that connect the producer's face with the place of origin, environment and consumers, and convey the individuality and charm of the unique coffee produced in each region.

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Takahiro Eto
Brand Identity
Friday, 7 June 2024

Better Bodies Hi

Better Bodies Hi is a workout studio. They needed to create an environment where users after office work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.

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Paul Robb
Typeface Specimen
Thursday, 6 June 2024

Suprala Font Family

Suprala is a contemporary delicate humanist serif typeface, with beautifully balanced forms, perfect for branding and communications projects. Suprala’s round, elegant, and classically elegant design, supports all major Latin-based languages in twelve styles. True italics advance the aesthetics, bringing energy and making it suitable for modern applications. Each weight includes more than 700 glyphs with stylistic letter and numeral sets and alternative glyphs and discretionary ligatures.

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Paul Robb
Typeface Specimen
Wednesday, 5 June 2024

Aprex Family

Aprex font perfectly balances the minimalist qualities associated with contemporary sans with flair within the width of the counters and comfortable, breathable apertures. Throughout weights and sizes, the typeface has great legibility and good contrast between positive and negative space, making it stunningly versatile. With a seamless combination of contemporary details and classic styles, Aprex draws inspiration from the mid-century humanist and grotesques typefaces. Each weight includes more than 700 glyphs.

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