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Virtual and reality are antonyms. By dismantling the font strokes and using the tools used in the design as the structure of the font, it reflects the conflict between abstraction and reality in the design work process, but will eventually find its own positioning and goal. This is an interpretation of the virtual and real visual image design exhibition of the design creation process.
Continue readingKoopmans asked Rebrandt to communicate the breadth of the range more clearly. The word "print shop" no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language but also a strategic marketing instrument that communicates the wide range of products they can offer. Ruud Winder, head of design Rebrandt, wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Continue readingLijiang Ancient City is a cultural and tourism treasure with diverse cultural heritage. Through the computer drawing of the ancient city series of illustrations. Creatively inherit and spread the ancient city culture, and bring the traditional cultural heritage into the public view and modern life. The combination of national style illustration and ancient city culture has creativity, nationality and inheritance of the times, which can better convey the natural and cultural heritage to the people of the new era in a new way.
Continue readingIn response to the sweeping urbanization of Hong Kong and the resulting loss of its cultural diversity, A Bamboo Craft Festival is designed with vast elevated temporary bamboo platforms and structures, creating an urban spatial celebration to preserve and revitalize the local street life cultures, traditions, and craftsmanships. The festival takes place annually and aims to engage the public to experience and explore local street cultures and craftsmanship through workshops and performances, embodying the spirit of Hong Kong.
Continue readingThis case is a reshaping of Dragonpass's brand system, with deepened transformation of the brand style, brand VI, and their applications. The addition of brand colors aligns with Dragonpass's strategic inclination for diversified development. By pairing it with visual symbols created based on the brand's original concepts and cultural values, the entire system gains cultural universality and high interactivity, contributing to the overall image upgrade and evolution of the brand.
Continue readingThe Sejong Center for the Performing Arts is an old public institution that opened in Seoul in 1978. What is special about this identity design is that it tried to break away from the existing logo design of Korean public institutions. These attempts are a new combination of the old and the recent, and Hangul itself serves as a symbol. In particular, the use of Hangul as a logo is appealing to the younger generation as a new retro with boldness that is rarely seen in South Korea. In addition, beyond the logo, it was designed with various senses through typefaces, clothes, and books.
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Sales Center by Cindy Jin
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Friday, 22 NovemberAdvertising Campaign by Carlos Cabrera
Thursday, 21 November
DesignLimo featuring great design, architecture, fashion, graphics and innovation from across the globe.