PLANTS TRADE is a series of an innovative and artistic form of botanical specimens, which was developed to build a better relationship between humans and nature rather than educational materials. The Plants Trade Concept Book was prepared to help you understand this creative product. The book, designed in exactly the same size as the product, features not only nature photos but unique graphics inspired by the nature’s wisdom. More interestingly, the graphics are carefully printed by letterpress so that every image varies in color or texture, just like natural plants.
Maldonado is a Uruguayan city of coastal tourist attractions, such as whale watching and beautiful beaches. Therefore,it is a place attached to its landscape charms. Maldonado’s population needs to see the logo as the symbol that represents their small town, and be related to it. The logo demonstrates a new, fresh and friendly brand, joining the culture, the environment of the place and its city name initial as a essencial referent element.
The WKS Group focuses on rotary web offset printing in German-speaking Europe and environmental protection plays a central role within their company. Since the goal was to make their new environmental statement available primarily as a digital publication, the analogue, haptic world (paper structure, cut edges, etc.) was transported into the digital world. For the individual chapters, environmental symbols were made of paper collages, photographed and used as key visuals. At the same time, the linear graphics and illustrations form a design counterpoint to the factual part of the explanation.
Within the scope of a pro-bono project a new look for KPNN, a network for palliative care of terminally ill children, was created. The logo acts as a visual platform for the developed iconography concept. The symbolic imagery manages to communicate the sensitive content of this topic in a subtle, focused manner. Every now and then, one of the numerous illustrations depicts a ship, which serves as a stylistic device representing the transition between life and death. The simple, stylized illustrations manage to achieve a high level of visual distinctiveness which were used on the new website.
The black-and-white monochrome logo resembles a fork with a modern, minimalist root system. The name of the restaurant Soul Food resonates with the menu of the restaurant, which combines Southern-style BBQ sliders and fried chicken on waffles with traditional Middle Eastern ingredients like pomegranate molasses, sumac, and tahini. In response, the design explores the connection between food, represented by the fork, and culture, represented by the roots. The logo is incorporated throughout the brand identity of the restaurant based in Amman, Jordan.
To create the design of the brand Pride, the team used the study of the target audience in several ways. When the team did the design of the logo and corporate identity, it took into account the rules of psycho-geometry - the influence of geometric forms on certain psycho-types of people and their choice. Also, the design should have caused certain emotions among the audience. In order to achieve the desired result, the team used the rules of the effect of color on a person. in general, the result has influenced the design of all products of the company.
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