Haymarket By Scandic is a luxury hotel located in Stockholm, Sweden. The entrance from the Haymarket Square welcomes everyone to step into a 1920’s era of optimism and elegance. The building dates back to the early 20th century and was previously home to PUB, an old department store where Greta Garbo used to work before moving to Hollywood. The brand identity for Haymarket is both timeless and modern. Luxurious materials are mixed with classic and contemporary typography. The hotel is also home to several restaurants and a café, all with unique identities.
Advertisement visual of Shakespeare's theater in the past was nothing fancy. A visual that echoes to those who do not see theater is necessary. Kakushinhan is a theater company that conducts Shakespeare theater aggressively as avant-garde art contemporary. Ambition and loneliness of Richard who is not satisfied 5. It was an expression with black impact, and it made an impactful visual, combining various elements of different materials and physicality.
'Shift decode design disrupt’ is the title of Creativities Unfold 2015, the biggest creative symposium held annually in Thailand. The design team had designed the key visual, program leaflet and the whole venue for the event. Their goal was to intertwine the content of the symposium, involving Big Data, Digital Fabrication, Co-creation, with their design process, input and output. The team took and inspiration from the concept of adaptability as they created plants for the key visual of CU 2015 where each part is different in form, texture and material. The big idea was to ‘shift’ to survive.
The primary visual element in this design system is "shield x dot," which was inspired by the logos of the two main brands, the National Football League (NFL) and the Fashion Institute of Technology (FIT). The secondary element is a grey pattern consists of iconic shapes extracted from all 32 NFL team logos. The core design concept is to create a sophisticated unification of the visual identity from all organizations involved through a symphony of shapes. This event identity system was designed for the NFLxFIT Visual Identity Design Exhibition and Award Ceremony.
Watson Vegan Truck is a vegan food truck selling burgers on Swiss roads. Vegan products and burgers being extremely popular in recent years, the Watson Vegan Truck (in memory of Donald Watson - founder of the Vegan Society in 1944) targets vegan or flexible consumers willingly to taste vegetarian burgers. The burger dishes on the menu are named after historical figures who adopted a Vegan lifestyle.
The 5th edition of South Asia's largest classical music event "Bengal Classical Music Festival" took place in November 2016, and it came with a beautiful set of visuals. The communication design for the event was based on a study on different RAAGAs based on different times and the color pallette were derived from this concept. The key visual expresses a wave of energy flowing around the artist and towards the listeners. The expression is simple yet strong.
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