Olfactory memory has been neglected by people. Based on the investigation, it is found that olfactory memory is stronger than other sensory memories and can bring emotional experience. People have been trying to use the method of extracting smell to widely apply olfactory memory. This is a conceptual brand design. The purpose is to explore how to extract memory in the form of smell and store it on a new carrier in the future, and use olfactory memory to make people get more emotional experience that hit their hearts and continue their spiritual sustenance.
The creators explored the civilizations of the universe from the perspective of an alien observer by reconstructing the current texts, signs, and symbols to develop a new language called Hou Riwen that will be used to communicate with other planets in outer space. In terms of the visual elements, the construction of Hou Riwen mixes the word structures of Phoenician and Berber and uses Mandarin phonetic symbols as the spelling method for phonograms.
These are branding projects for Q, an apple pie specialty store. The typography of the store's name, Q, was created using the apple as a motif and symbol for the store. All brand tools, including the exterior, interior, lighting, stools, uniforms, and packaging, were designed using this simple symbol. In keeping with the product concept of utilizing materials as they are, the tools are also designed simply, utilizing the colors and textures of the materials, such as paper and wood, as they are. All designs are in line with the store's vision of valuing the original taste of apples.
A fully illustrated book about a trip to the Olympic Games in Tokyo 2021. Where a young boy, and his mother, visit the arena and fall in love with the variety of sports it offers and is blown away by all the inspirational athletic performances. At the end of the event, he leaves with happy memories and lessons that will help guide him to a better future full of achievements and put him on the path to success. The book features some of the most memorable athletes in the history of the Olympic games, using vibrant and dynamic illustrations in a playful and eye-candy coloring style.
This symbol has two meanings. It is the company name and the company slogan. It consists of typography of Japanese kanji characters, which read zaku in the company name. The kanji also contains the meaning of to create. The silhouette of Good's hand is formed using this character, which means to create. In this way, the company's slogan of Creating Good is expressed in a single mark. The symbol mark expresses the company's commitment to creating Good in the world through creative measures.
Tsubasa.Y is a vintage selection shop, that in the piles of clothing of different times, looking for the exclusive taste of different self, constantly experimenting and merging, producing a fashion sound that this generation has never had before, just like the name of Tsubasa (wing), leading the ancient fascination to fly in the different clothes between the texture and the story. This case packs the shop's identification, packaging, and print design.
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