Designing for a central bank means finding a balance between technical and sensitive information, staff-led outputs, engaging general communications, and a series of regulations. This is not simple to achieve and it is based on delicate internal dynamics. The new identity has been developed together with the people who will use it, balancing all the aspects of the communications. It focuses on reaching a wider public with an accessible, relevant, structured, and distinctive approach. These key principles have been used as a design direction for all the visual assets.
The Kanji shapes and strokes represent the initial state and infinite existence of the surroundings. Inspired by the brushstrokes of Chinese calligraphy, the study of contextual ideas, the blend of styles, and cultural attention, the inclusive mentality of the spaces in between the shapes conferred by the strokes shows exquisite elegance and luxuriant cultural implications of Chinese calligraphy. Each poster is made out of a combination of the traditional Chinese element, bringing all the inspirations together and creating a unique, delicate Chinese style of impressionism.
The Archadia logo is designed to inspire stability and dynamism according to the mission of the brand. The letter A, here understood as the initial letter of the brand name, was designed starting from the elementary geometry of a triangle, the static form par excellence in architecture, but also recalls the main concepts of academy, architecture and also "abitare" (living in Italian). The chosen blue color finally defines the institutional and academic role of the brand, but also the colors and reflections of the Venice lagoon water, where Archadia Academy has established its headquarters.
The River Runs Through is a dynamic art installation which explores the rich narrative of the water ways found at the Merbein Common; a native reserve on the Murray River of Victoria. The artwork combines traditional mural painting with innovative digital printing and is presented on the walls of an old refrigerated storage shed, which was once used to store fruit for a juice factory. At night it is a totally different experience; powered by the sun the artwork is transformed into a colorful light installation.
This is an electronic music album with the theme of human and philosophy, mind and body. As the theme of this design, the visual combines classical aesthetics, philosophy and modern electronic music. The various natural elements are combined into a chaotic image, the classical style is boldly used, and then the realistic images are matched to create the final scheme.