A unique visual identity for kt wiz (Abbrev. for wizards), the new professional baseball team launched by kt (Korea Telecom) in winter 2013 was designed. To encourage a strong connection with the brand, regional traits are incorporated in the design details along with the unique concept; 'burst of magic' that sets the brand apart from the others. The theme is effectively expressed throughout different media platforms for a solid and consistent visual identity.
A bibliophile, fully-illustrated book about the early days of Jazz in New York. In a blend of illustrations, facts, anecdotes and an accompanying CD of original recordings this book presents 24 leading lights of New York’s jazz scene in the 1920s. Illustration, typography, design and the CD form a graphic unit.
The negative space is used because it makes viewers curious and once they experience that Aha moment, they instantly like it and memorize it. Logo mark has initials J, M, the camera and tripod incorporated in the negative space. Since Jae Murphy often photographs children, the big stairs, formed by name, and low placed camera suggest that kids are welcome. Through Corporate Identity design, the negative space idea from the logo is further developed. It adds a new dimension to every item and makes the slogan, An Uncommon View of the Commonplace, stand true.
The BIA is a local-bird symbol of the Atlantic Sky, which flies over thoughts and dreams over countries, a pilot of nature which transports people, memories, business and companies. At SATA, BIA will always symbolize the union of the nine islands of the Archipelago in one atlantic challenge: take the name of the Azores to the World and bring the World to the Azores. The BIA – Blue Islands Azores – a reinvented açor bird, rectilinear, inspired in the futurism of prototypes, built on its unique genetic code, as asymmetrical, distinct and colored as the nine islands of the Azores.
Adria is small and cozy aircompany with they's traditions and symbols. Despite of size, Adria represents whole nation — Slovenia. Main symbol of both — Slovenia and Adria, leaf of the linden, have been in project of corporate identification. New logo combines few images: the leaf of linden, an aircraft, an arrow and beautiful color. Primary color is specific in creation of identity, it is a symbol of reflection of the sky in Adriatic sea.
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