The concept behind the STEALER brand naming is visualized in the pattern and font used in the brand logo and typography, with segments of the alphabet letters cropped away. For the main and sub-colors of the brand, grey, the original color of metals, and blue have been chosen respectively. Through applying the two colors and other graphic elements onto the products, packaging, shop interior and more, Stealer seeks to establish brand identity in a consistent manner.
It was essential that the design of this catalogue be sympathetic to the work of this contemporary artist. The halftone dot was chosen as an approach for the cover as this technique has been one constant in the artist’s multifaceted career. The yellow color sleeve was incorporated as a way to reference the many layers in this artist’s practice, and the use of one of the Chorus faces on the cover was a humorous nod to the visitor experience. A spot-UV varnish was used on the cover to give the image a three-dimensional quality similar to his works.
In 2013 and 2014, the Jockey Club Design Institute for Social Innovation (J.C.DISI) endeavoured to achieve the above vision in three unique but interrelated approaches; to initiated a number of design projects with partners in public, social and private sectors that propel substantial social changes in Hong Kong; to organise a number of programmes dedicated to capacity building of future social innovators in Asia; and to launch platforms of various forms and medium to catalyse knowledge exchange on a global scale. This book serves as an archive and a reflection of their work.
B-U is an awareness campaign composed by logo, posters, mail-outs, banner, and website. Created by Yu Feng, the concept is to encourage people to follow their own style by empowering individualities. The project utilizes a system based on remixing and collaging pieces together, referencing what is unique about each one of us. For example on the B-U logo the U will change randomly between 5 different 'U'. On the booklet, the design lets people create their own version of the U by flipping pages, etc. Yu approaches a modern design which unites to one concept - Your Personality, Your Style.
This is the logo design and branding for the event "Co-Creation! Camp", which people talk about local revitalization for the future. Japan is faced with unprecedented social issues such as low birthrate, population aging, or depopulation of the region. "Co-Creation! Camp" has created to exchange their information and help each other beyond the various problems for the people involved in the tourism industry. Various colors are symbolized every person's will, and it led many ideas and produced more than 100 projects.