Hopt is a delicious clean soda fusing hop extracts with natural flavours and less than half the sugar of leading regular soft drinks. Through 'lean start-up' methodologies like rapid prototyping and extensive quantitative research, Hopt's multifaceted user-centred design unfolded. Over 15 features are built into each bottle, all offering specific benefits to the user considering their functional, social and emotional needs whilst socialising. Crafted by a team across Melbourne, Tokyo and Auckland, including agency partner Shine, Hopt was created in 2013.
Design Legends are extremely famous designers who make our World a better place with their good designs. Discover legendary designers and their innovative product designs, original art works, creative architecture, outstanding fashion designs and design strategies. Enjoy and explore original design works of award-winning designers, artists, architects, innovators and brands worldwide. Get inspired by creative designs.